Google Ads Management That Delivers Qualified Leads at Maximum ROI
As a Google Partner agency, we create and manage Google Ads campaigns that deliver qualified leads at the lowest possible cost per conversion. Search ads, shopping ads, display ads, YouTube ads and Performance Max — we run what works for your specific business goals.
Google processes 8.5 billion searches per day. Your customers are searching for exactly what you offer right now. Google Ads puts your business in front of high-intent buyers at the exact moment they are searching — delivering measurable leads, calls and sales with complete transparency on cost and ROI. Singh Softech's certified Google Ads specialists manage ₹50 Lakh+ in ad spend annually, consistently delivering 3–8× ROAS for our clients.
Everything in Every
Google Ads (PPC) Management Project
Not add-ons. Not extras. Every item below is included as standard in every Google Ads (PPC) Management project — at a fixed price with a GST invoice.
Search Ads Campaign Management
Keyword research, ad copy writing, quality score optimisation, bid strategy management and negative keyword lists — maximising conversions while minimising wasted spend.
Google Shopping Ads
Product listing ads for eCommerce stores — product feed setup, Shopping campaign structure, bid management and product title/description optimisation for maximum impressions.
YouTube & Display Advertising
Video ad creation and placement on YouTube, Gmail and Google Display Network — for brand awareness, remarketing and reaching audiences at every stage of the funnel.
Remarketing Campaigns
Re-engage visitors who left your website without converting — dynamic remarketing, customer list targeting and custom audience strategies for maximum conversion lift.
Performance Max Campaigns
Google's AI-powered campaign type — we structure Performance Max campaigns correctly to maximise conversions across all Google channels simultaneously.
Call-Only & Lead Form Ads
Specialised campaigns for phone call leads and instant lead form submissions — ideal for service businesses, clinics, real estate agents and local service providers.
Conversion Tracking Setup
Complete Google Tag Manager implementation, conversion tracking for calls, form submissions, purchases and micro-conversions — so every lead is attributed correctly.
Monthly Performance Reports
Detailed monthly reports with impressions, clicks, CTR, conversions, cost per conversion and ROAS — with recommendations for the following month.
Smart Bidding Optimisation
Target CPA, Target ROAS and Maximise Conversions bidding strategies — leveraging Google's machine learning for automated bid optimisation based on your goals.
Landing Page Optimisation
High-converting landing pages designed and built for your ad campaigns — aligned to ad copy, with clear CTAs, trust signals and mobile-first design.
Industry-Leading Platforms
We Use on Your Project
The same platforms trusted by global enterprises — configured and optimised by our certified team.
Our 6-Step Process
Transparent, on-time, and completely stress-free — from the first conversation to final delivery.
Account Audit & Strategy
Full audit of existing campaigns (or fresh strategy for new accounts), competitor ad analysis, keyword research and campaign structure planning.
Campaign Build & Setup
Campaign structure, ad group segmentation, ad copy writing (3+ variations per group), audience targeting, conversion tracking and budget allocation.
Landing Page Optimisation
Review and optimisation of landing pages — or creation of new dedicated landing pages aligned to your ad campaigns for maximum Quality Score and conversions.
Campaign Launch & Monitoring
Campaigns go live. Daily monitoring for the first 2 weeks — adjusting bids, pausing underperformers, testing ad variations and refining targeting.
Optimisation & Scaling
Monthly deep optimisation — search term analysis, negative keyword additions, bid adjustments, Quality Score improvements and budget reallocation to top performers.
Reporting & Strategy Review
Monthly performance report, ROAS analysis, conversion attribution review and quarterly strategy sessions to align ads with your evolving business goals.
Google Ads (PPC) Management Packages
Fixed prices. No hidden fees. GST invoice included on every project.
Starter
Up to ₹25K ad spend- Search Campaigns
- Up to 3 Ad Groups
- Keyword Research
- Ad Copy (2 variants)
- Conversion Tracking
- Monthly Report
- Negative Keywords
- Ad Spend: up to ₹25K
Growth
Most popular- Search + Display + Remarketing
- Up to 10 Ad Groups
- Landing Page Review
- A/B Ad Copy Testing
- GA4 + GTM Setup
- Bi-weekly Optimisation
- Ad Spend: ₹25K–₹1L
- Monthly Strategy Call
Enterprise
Large ad budgets- All Campaign Types
- Unlimited Ad Groups
- Dedicated Campaign Manager
- Custom Dashboard (Looker)
- Shopping Ads
- YouTube Ads
- Ad Spend: ₹1L+
- Weekly Performance Calls
Need a custom scope? Get a free tailored quote →
Why Singh Softech
for Google Ads (PPC) Management
With 8+ years of experience and 500+ projects delivered, Singh Softech is the partner businesses trust for results-driven Google Ads (PPC) Management across India.
Google Certified Partner
Singh Softech is an official Google Partner — our team holds Google Ads certifications across Search, Display, Shopping and Video advertising.
No Wasted Spend
We are obsessive about eliminating wasted ad spend. Negative keyword lists, audience exclusions and irrelevant placement blocks ensure every rupee reaches your target audience.
100% Transparent Reporting
We share live Google Ads dashboard access with every client. You see every rupee spent and every conversion in real time — no black boxes.
Conversion-First Approach
We optimise for what matters — leads, calls, and sales — not just clicks and impressions. Our campaigns are built around your business revenue targets.
Continuous Optimisation
Google Ads requires constant attention. We review and optimise campaigns weekly — not set-and-forget. This is the difference between 2× and 8× ROAS.
Questions About
Google Ads (PPC) Management
Everything you need to know before choosing Singh Softech for your project. Still have questions? Call or WhatsApp us.
098185 09214The minimum effective Google Ads budget depends on your industry and competition. Most local service businesses see good results starting at ₹15,000–₹25,000/month in ad spend. eCommerce and competitive service industries often require ₹50,000–₹1,00,000+/month. We will recommend a budget based on your goals, industry and competitors during our free audit.
The ad spend is what you pay Google directly to show your ads. The management fee is what you pay Singh Softech to create, manage and optimise your campaigns. Both are separate. Typically, management fees are 10–20% of ad spend for large budgets, or a flat monthly fee for smaller budgets.
Google Ads campaigns can deliver leads from day 1 of launch. In the first 2 weeks, campaigns are in a learning phase where performance may fluctuate. Stable, optimised performance is typically achieved within 30–45 days as the algorithm learns your conversion patterns.
ROAS (Return on Ad Spend) is the revenue earned for every rupee spent on ads. Singh Softech consistently delivers 3–8× ROAS for our clients across different industries. For every ₹1 spent on ads, our clients typically earn ₹3–₹8 in revenue. Service businesses measure ROAS by lead value and conversion rate.
Yes — geographic targeting is one of Google Ads' strongest features. We can target ads to specific cities, PIN codes, or a radius around your business location. This means your ads only show to people in your service area, dramatically improving relevance and reducing wasted spend.
Dedicated landing pages almost always outperform general website homepages for ad campaigns. A well-designed landing page aligned to your ad's message and CTA can improve conversion rates by 2–5×. We design and build high-converting landing pages as part of our Growth and Enterprise packages.
Start Your Google Ads (PPC) Management
Project with Singh Softech Today
Free consultation · Fixed price · GST invoice · 8+ years experience
