Meta Ads That Reach Your Exact Audience on Facebook & Instagram
India has 500 million Facebook users and 350 million Instagram users. Meta's advertising platform offers the most precise audience targeting available — demographics, interests, behaviours, lookalikes and custom audiences built from your own customer data. Singh Softech creates and manages Meta ad campaigns that deliver measurable ROI.
While Google Ads captures demand (people actively searching for you), Meta Ads create demand — placing your brand in front of the right people even before they know they need you. Meta's 1.2 billion Indian social media users, combined with its precise targeting capabilities, makes it India's most cost-effective channel for brand building, lead generation, eCommerce sales and app installs.
Everything in Every
Meta Ads (Facebook & Instagram) Project
Not add-ons. Not extras. Every item below is included as standard in every Meta Ads (Facebook & Instagram) project — at a fixed price with a GST invoice.
Hyper-Targeted Audience Segmentation
Targeting by age, gender, location (city, PIN, radius), interests, behaviours, job titles, income brackets, relationship status and life events — reaching exactly the right people.
Custom & Lookalike Audiences
Upload your customer list or website visitor data to create Custom Audiences, then use Facebook AI to find Lookalike Audiences with similar profiles — expanding reach while maintaining quality.
Creative Ad Design & Production
Scroll-stopping static images, video ads, carousel ads, Reels ads and Stories ads — designed by our creative team specifically for Meta's formats and your target audience.
eCommerce Catalogue & Dynamic Ads
Dynamic product ads that automatically show the right products to people who have viewed them on your website — the most effective remarketing format for online stores.
Lead Generation Campaigns
Facebook and Instagram Lead Ads with pre-filled forms — the easiest way for mobile users to submit their details, delivering leads at ₹8–₹50 per lead in most industries.
Meta Pixel Implementation
Complete Meta Pixel setup with event tracking (AddToCart, Purchase, Lead, ViewContent) for precise conversion attribution, campaign optimisation and audience building.
Instagram Reels & Stories Ads
Full-screen vertical video ads on Instagram Reels and Stories — the highest-engagement ad formats, often delivering 2–3× lower CPMs than feed ads.
Facebook Shop & Instagram Shopping
Setup and management of Facebook Shops and Instagram Shopping — turning your social profiles into direct sales channels with product tagging in posts and stories.
A/B Testing & Creative Optimisation
Systematic A/B testing of ad creative, headline, copy, audience and placement — identifying the highest-performing combinations and scaling winning ads.
Monthly Performance Reporting
Detailed monthly reports with reach, impressions, CPM, CTR, CPC, leads, cost per lead and ROAS — with actionable insights for the following month.
Industry-Leading Platforms
We Use on Your Project
The same platforms trusted by global enterprises — configured and optimised by our certified team.
Our 6-Step Process
Transparent, on-time, and completely stress-free — from the first conversation to final delivery.
Audience & Competitor Research
Facebook Audience Insights analysis, competitor ad library review, customer persona development and campaign objective alignment.
Pixel Setup & Event Tracking
Meta Pixel installation via GTM, standard and custom event tracking, Conversions API setup and audience building from website data.
Creative Production
Ad creative design and production — images, videos, carousels and copy — tailored to each audience segment and placement.
Campaign Launch & Learning Phase
Campaigns structured for the learning phase — consolidated ad sets, sufficient budgets per ad set and clear conversion signals for Meta's algorithm.
Optimisation & Scaling
Weekly performance review — budget reallocation to winning ad sets, pausing underperformers, refreshing creatives and expanding audiences.
Reporting & Strategy
Monthly report with ROAS, lead quality assessment, creative performance analysis and updated strategy for the next month.
Meta Ads (Facebook & Instagram) Packages
Fixed prices. No hidden fees. GST invoice included on every project.
Starter
Brand awareness & leads- Facebook + Instagram Ads
- 2 Custom Audiences
- 3 Ad Creatives
- Lead Generation Campaign
- Meta Pixel Setup
- Monthly Report
- Ad Spend: up to ₹20K
Growth
Most popular- All Ad Formats
- Custom + Lookalike Audiences
- 8 Ad Creatives/month
- Catalogue / Dynamic Ads
- A/B Testing
- Instagram Shopping Setup
- Ad Spend: ₹20K–₹75K
- Monthly Strategy Call
Scale
High-growth brands- Full Funnel Campaigns
- Unlimited Audiences
- Weekly Creative Refresh
- Conversions API Setup
- WhatsApp Ads
- Dedicated Account Manager
- Ad Spend: ₹75K+
- Weekly Reporting
Need a custom scope? Get a free tailored quote →
Why Singh Softech
for Meta Ads (Facebook & Instagram)
With 8+ years of experience and 500+ projects delivered, Singh Softech is the partner businesses trust for results-driven Meta Ads (Facebook & Instagram) across India.
In-House Creative Team
Our designers create Meta-native ad creative — scroll-stopping images, Reels and video ads that drive real engagement, not just impressions.
Data-Driven Audience Strategy
We build audience strategies based on your actual customer data — not guesswork. Custom audiences, lookalikes and interest stacks developed from real performance data.
Cost-Per-Lead Obsessed
We are always working to reduce your cost per lead. Indian market experience means we know what targeting, creative and offers work for Indian audiences.
Full Funnel Approach
Cold audiences, warm remarketing and hot converters — we build campaigns for every stage of your customer journey, not just top-of-funnel awareness.
Creative Refresh Cadence
Meta ad fatigue is real. We proactively refresh creatives on a schedule to prevent performance decay — a critical factor most agencies ignore.
Questions About
Meta Ads (Facebook & Instagram)
Everything you need to know before choosing Singh Softech for your project. Still have questions? Call or WhatsApp us.
098185 09214Effective Meta Ads campaigns in India can start with as little as ₹10,000/month in ad spend. For lead generation, ₹15,000–₹25,000/month typically delivers 100–300 leads per month depending on industry. For eCommerce, a minimum of ₹30,000/month is recommended to give the algorithm enough data to optimise.
It depends on your business type. Google Ads captures active demand (people searching for your service) while Meta Ads create demand (targeting people who might be interested but aren't actively searching). Service businesses often see better immediate ROI from Google Ads. eCommerce, consumer brands, B2C products and lifestyle businesses typically see better ROI from Meta Ads. For maximum growth, both platforms working together are recommended.
Meta's algorithm needs at least 50 conversion events per week per ad set to exit the learning phase. For most businesses, this means 4–6 weeks to fully stabilise. Initial leads can come within 24–48 hours of launch, but consistent, scalable performance typically takes 30–45 days of optimisation.
We handle all creative production — static images, carousels, short video ads and Stories/Reels ad formats. Our in-house designers create Meta-native visuals that are proven to perform. You can provide brand assets (logo, product photos, brand colours) and we do the rest.
Yes. Meta Ads support highly granular geographic targeting — you can target a specific city, a radius around your business (e.g. 5km around your store), or specific PIN codes. This is especially effective for local service businesses, restaurants, clinics and retail stores.
The Meta Pixel is a piece of code on your website that tracks visitor behaviour — page views, add-to-carts, purchases, form submissions. It is essential for conversion tracking, retargeting website visitors, and building Lookalike Audiences. We install and configure it as part of every Meta Ads setup.
Start Your Meta Ads (Facebook & Instagram)
Project with Singh Softech Today
Free consultation · Fixed price · GST invoice · 8+ years experience
