42 Qualified Site Visits & 3 Flat Bookings with Just ₹60,000 Ad Spend Project Overview A leading real estate developer partnered with Singh Softech to generate qualified buyer leads and increase property sales through Facebook and Instagram advertising. The primary objective was to attract serious homebuyers, schedule more site visits, and convert prospects into actual […]
A leading real estate developer partnered with Singh Softech to generate qualified buyer leads and increase property sales through Facebook and Instagram advertising.
The primary objective was to attract serious homebuyers, schedule more site visits, and convert prospects into actual flat bookings while maintaining a cost-effective marketing budget.
| Project Information | Details |
|---|---|
| Industry | Real Estate |
| Service | Meta Ads (Facebook & Instagram Ads) |
| Campaign Goal | Lead Generation & Flat Bookings |
| Ad Budget | ₹60,000 |
| Campaign Type | Performance Marketing |
| Target Audience | Home Buyers & Property Investors |
| Project Duration | 30 Days |
The client was facing several challenges before working with Singh Softech:
| Challenges | Impact |
|---|---|
| Low-quality leads | Poor conversion rates |
| High advertising costs | Reduced ROI |
| Limited project visibility | Fewer inquiries |
| Low site visit bookings | Less opportunity for sales |
| Ineffective targeting | Wasted ad spend |
To achieve the client’s goals, we developed a performance-focused Meta Ads strategy.
We targeted:
✅ Homebuyers actively searching for property
✅ Real estate investors
✅ Working professionals
✅ High-income families
✅ Lookalike audiences
✅ Location-based audiences
We designed:
✅ Property Showcase Ads
✅ Carousel Ads
✅ Lead Generation Ads
✅ Lifestyle-Based Creatives
✅ Mobile Optimized Visuals
Facebook & Instagram Ads
⬇
Lead Form Submission
⬇
Sales Team Follow-Up
⬇
Site Visit Scheduling
⬇
Flat Booking
We re-engaged:
✅ Website Visitors
✅ Video Viewers
✅ Lead Form Openers
✅ Social Media Engagers
This significantly improved lead quality and conversions.
| Metric | Results |
|---|---|
| Total Ad Spend | ₹60,000 |
| Qualified Site Visits | 42 |
| Flat Bookings | 3 |
| Lead Quality | High |
| Campaign Objective Achieved | Yes |
| Achievement | Outcome |
|---|---|
| Generated Qualified Leads | Increased Buyer Interest |
| Increased Site Visits | 42 Site Visits |
| Improved Conversion Rate | Higher Sales Opportunities |
| Flat Bookings Generated | 3 Confirmed Bookings |
| Optimized Ad Spend | Better ROI |
✅ Precise Audience Targeting
✅ High-Converting Ad Creatives
✅ Continuous Campaign Optimization
✅ Effective Retargeting Strategy
✅ Fast Lead Follow-Up Process
✅ Data-Driven Decision Making
Through strategic Meta Ads management and continuous optimization, Singh Softech helped the client attract serious property buyers, generate qualified site visits, and secure confirmed flat bookings.
The campaign proved that a well-executed digital marketing strategy can deliver measurable business growth and property sales without requiring a massive advertising budget.
Whether you are a builder, developer, or real estate consultant, Singh Softech can help you generate high-quality buyer leads through performance-driven Facebook and Instagram advertising.
Let’s discuss your project and create a lead generation strategy that delivers real results.
Digital Marketing End-to-end Google Ads + Meta Ads campaign management for a real estate developer. Multi-city targeting with custom landing pages per city.
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